Stop guessing.

Start fixing.

The SEO tool built for financial advisors

AdvisorSEO Max analyzes your site, builds a personalized SEO plan, monitors your competitors every week, and tells you exactly what to fix next. No agency. No jargon. Just an engine that knows your data and keeps working.

Built by Shaun Melby, CFP® — RIA founder with 7+ years of SEO-led growth.

AdvisorSEO Max dashboard on a laptop screen
Shaun Melby, CFP®, Creator of AdvisorSEO Max

Shaun Melby, CFP® | Creator, AdvisorSEO Max

  • After 7 years running an RIA and growing it through organic search, I learned one thing: every SEO tool on the market is built for marketers, not for advisors. The dashboards are overwhelming. The recommendations ignore compliance. And the agencies charge thousands for reports that still require guessing. So I built AdvisorSEO Max to be the tool I wished I had on day one. It reads your real Google data, tells you what to fix first, and writes advisor-safe copy suggestions you can actually use.

Financial Advisors Waste Time on SEO That Doesn’t Move The Needle

Most advisor SEO advice is generic, and they rank nowhere


Because Google doesn’t reward guesswork. It rewards relevance and clarity. And the only way to know what’s relevant is through your real search data.

The result:
• Titles and meta descriptions rewritten ten times with no change
• Confusion about what Google wants
• Advice written for bloggers, not RIAs
• Agencies charging $1–3k/month without transparency

AdvisorSEO Max is built for advisors who want clear direction, not another dashboard.

Here is what your first 10 minutes look like

  • One-click OAuth connection. AdvisorSEO Max pulls your real impressions, average position, and query data directly from Google. No manual uploads. No third-party estimations. Your actual search performance.

  • Your Scorecard analyzes title tags, meta descriptions, headers, content structure, schema, and technical signals across any page on your site. Each section is scored and ranked by impact. You'll see exactly where your pages are strong, where they're falling short, and which fixes move the needle most.

  • Commander, your in-product SEO strategist, analyzes your scorecard results, checks your AI visibility, and builds a prioritized 4-week roadmap. It tells you what to fix this week, why it matters, and follows up when you come back. No guessing what to do next.

See AdvisorSEO Max in action

60-second walkthrough showing how the tool analyzes your data, surfaces high-impact fixes, and gives you clear next steps—no SEO experience required.

See how AdvisorSEO Max helps financial advisors improve search visibility, rank higher in Google and AI, and attract more qualified prospects organically.

This is a real walk through of the live product. No prototypes. No placeholders.

In a few minutes, you’ll see how the platform finds what is working, what is holding you back, and what to do next.

What you will see (that other tools miss)

Most tools show charts. We have those, too, but you need decisions. AdvisorSEO Max turns your data into a prioritized list of actions that fit financial advisor marketing standards.

See What Is Costing You Visibility

Spot missed opportunities from real queries, pages, and click behavior.

Get Recommendations You Can Actually Use

Clear replacement text for titles, meta descriptions, headings, and schema.

Know What Your Competitors Changed This Week

Commander monitors your top competitors automatically and alerts you when they update their pages, add content, or change their SEO strategy. No manual checking. No surprise ranking drops.

Why advisors choose AdvisorSEO Max

Built by an RIA founder. Designed for small firms that want organic growth without hiring an agency.


• Built specifically for RIAs and financial advisors
• Uses your real GSC data, not generic checklists
Personalized strategy plans, not just "fix this next"
• Compliance-aware language built into recommendations
Weekly competitor monitoring with change alerts
• 
Reports, follow-ups, and an engine that remembers your progress

If you’re thinking, “Will this actually help?”

You’re not alone

“CAN’T I JUST ASK CHATGPT HOW TO FIX MY SEO?”

You can. It'll tell you to 'add keywords and build backlinks.' But ChatGPT doesn't know your site, doesn't track your competitors, and forgets what it told you five minutes ago. Commander knows your actual scores, watches what your competitors change every week, remembers what it recommended last session, and measures whether its advice actually worked. That's the difference between a chatbot and a strategist.

“I don’t trust SEO advice because it never applies to advisors.”

Most SEO guidance is written for publishers and e-commerce sites. AdvisorSEO Max uses your pages and your search data to recommend changes that fit your firm.

“I can’t tell what is working.”

You’ll see visibility trends, CTR opportunities, and queries that are close to page one so you can focus on the highest-leverage improvements first.

“Why focus on traditional SEO if AI search is changing everything?”

AI answers pull from structured, consistent sources. AdvisorSEO Max helps you improve schema and on-page clarity, so search engines and AI systems have cleaner signals.

“I’ve tried SEO tools before and nothing changed.”

Most tools stop at reporting. AdvisorSEO Max gives replacement-ready recommendations and a prioritized plan tied to what your data shows.

AdvisorSEO Max Is Built For:
See if this fits how you work.
You Will Get the Most Value If You:
  • Run an independent RIA or founder-led advisory firm
  • Want more organic traffic but don't have a marketing team
  • Use Google Search Console (or are willing to connect it)
  • Prefer a weekly 5-10 minute system over a monthly SEO project
  • Want to show up in both Google Search and AI-powered results
Probably Not the Right Fit If You:
  • Need full-service marketing management (content, ads, social)
  • Will not connect Google Search Console to any tool
  • Are an agency looking for bulk multi-client analysis
  • Already have a dedicated SEO specialist on your team
How AdvisorSEO Max Compares
Three approaches to advisor SEO. One built for how you actually work.
AdvisorSEO MaxSimple. Advisor-specific. SEO AgencyExpensive. Generic. Generic SEO ToolsComplex. Not built for you.
Monthly Cost $199/mo $1,000–$3,000+/mo $49–$299/mo
Built for Financial Advisors ✓ From day one Varies by agency ✕ Built for marketers
Time to First Insight Under 10 minutes 2–4 weeks Hours of configuration
Ongoing Time Required 5–10 min/week Meetings + review cycles Hours of manual analysis
Search Console Integration Deep + AI-assisted Included (varies) ✕ Limited or none
Compliance-Aware Copy ✓ Built in ✕ Rarely ✕ Never
Schema Detection + Fixes Automated Manual (if included) ✕ Audit only
AI Visibility (AEO) ✓ Tracked + scored ✕ Not offered ✕ Not offered
Personalized Strategy Plans ✓ 4-week roadmaps from your data Generic quarterly plans ✕ Not offered
Competitor Monitoring ✓ Weekly automated alerts ✕ Rarely included ✕ Manual only
What You Get Personalized plans + competitor alerts Monthly PDF reports Raw data dashboards
Technical Skill Needed None Low Intermediate to high
AdvisorSEO MaxSimple. Advisor-specific.
Monthly Cost
$199/mo
Built for Advisors
✓ From day one
Time to First Insight
Under 10 min
Ongoing Time
5–10 min/week
Search Console
Deep + AI-assisted
Compliance-Aware Copy
✓ Built in
Schema Fixes
Automated
AI Visibility (AEO)
✓ Tracked + scored
Strategy Plans
✓ 4-week roadmaps
Competitor Monitoring
✓ Weekly alerts
What You Get
Personalized plans + alerts
Technical Skill
None needed
SEO AgencyExpensive. Generic.
Monthly Cost
$1,000–$3,000+/mo
Built for Advisors
Varies by agency
Time to First Insight
2–4 weeks
Ongoing Time
Meetings + review cycles
Search Console
Included (varies)
Compliance-Aware Copy
✕ Rarely
Schema Fixes
Manual (if included)
AI Visibility (AEO)
✕ Not offered
Strategy Plans
Generic quarterly plans
Competitor Monitoring
✕ Rarely included
What You Get
Monthly PDF reports
Technical Skill
Low
Generic SEO ToolsComplex. Not built for you.
Monthly Cost
$49–$299/mo
Built for Advisors
✕ Built for marketers
Time to First Insight
Hours of setup
Ongoing Time
Hours of analysis
Search Console
✕ Limited or none
Compliance-Aware Copy
✕ Never
Schema Fixes
✕ Audit only
AI Visibility (AEO)
✕ Not offered
Strategy Plans
✕ Not offered
Competitor Monitoring
✕ Manual only
What You Get
Raw dashboards
Technical Skill
Intermediate to high

Ready to see what your site's real search data reveals?

START YOUR FREE TRIAL
Everything Included. One Plan. No Feature Gate.
Most advisors spend $2,000-$5,000/month on SEO agencies that still deliver generic recommendations. AdvisorSEO Max gives you advisor-specific intelligence for a fraction of that cost.
AdvisorSEO Max Pro
Full platform access. Every tool. Every update.
$199
per month
$1,990 billed annually
Save $398/yr

  • Unlimited SEO scorecards and page audits
  • Compliance-aware meta tag and copy suggestions
  • Schema detection and JSON-LD generation
  • Google Search Console insights and opportunity scoring
  • Google Business Profile audits
  • Backlink intelligence and mention discovery
  • AI visibility tracking across major answer engines
  • Competitor analysis and keyword planning
  • Commander: your in-product SEO strategist
  • Weekly competitor monitoring and change alerts
  • Personalized multi-week strategy plans
  • Automated monitoring, reports, and weekly nudges
  • PDF export for every scorecard and report
START YOUR FREE TRIAL
14-day free trial included. No commitment. Cancel anytime.
That is less than the cost of one hour with most SEO consultants.

Everything included. One plan. No feature gate.

Built for advisors who want clarity without a $1k–$3k monthly retainer.

Get Early Access to AdvisorSEO Max

Join the waitlist for early access and product updates. You’ll also get practical SEO clarity tips written for financial advisors.

  • Early access invites when spots open
  • See a behind-the-scenes walk-through of new features
  • Short, practical guidance you can use right away

    No spam. Opt out anytime.